Medtech Consulting

We bring clinical POCUS expertise to the medtech industry, grounded in actually building and running programs and teaching the people who use these devices. The work is led by Joshua Guttman, MD, an emergency physician who builds POCUS programs, teaches POCUS across specialties, and tests handheld devices in his own clinical practice. If your product touches point-of-care ultrasound, we tell you how it holds up at the bedside.

We have built POCUS programs, trained the clinicians who use these devices, and tested most of the handhelds on the market. That is the perspective we bring to your product. We can help with:

• Product Feedback: where your device works at the bedside and where it gets in the way, based on real clinical workflows rather than a demo.

• Training and education: course and onboarding design that gets your users proficient faster, so the device actually gets used after the sale.

• Market Insights: how POCUS is being used across specialties and settings, so you can aim your product at the right users.

• Clinical translation: a clear read on what clinicians need and what they will ignore, so your engineering and marketing point at the things that matter to the people holding the probe.

We know POCUS technology and we know how it gets used in real clinical settings. Whether you are refining a device, trying to drive adoption, or fitting into existing clinical workflows, we give you the clinician's view of what works at the bedside and what doesn't.